Read book Min Basadur - Design-Centered Entrepreneurship in FB2, PDF, DJV
9781138920521 English 1138920525 Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Drawing on methodologies from the design field, Design-centered Entrepreneurship will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept., Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide research-supported and field-tested methods for developing successful business concepts. Goldsby and Basadur present students with a creative and practical approach to problem-finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams organize key concepts, making them easily accessible to readers. The book also offers methodologies from the design field to help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. The authors focus on four areas of design-centered entrepreneurship, including: An introduction and overview of creative problem-solving and the skills and tools utilized in the entrepreneurial process Customer problem definition and solution formulation A "go to market" strategy On-going problem solving capability The text concludes with guidelines entrepreneurs should consider as they build their business. It will be a valuable resource for all students of entrepreneurship, as well as practitioners looking for a more creative approach to generating entrepreneurial ideas and solutions. A companion website provides additional support for students and instructors.
9781138920521 English 1138920525 Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Drawing on methodologies from the design field, Design-centered Entrepreneurship will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept., Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide research-supported and field-tested methods for developing successful business concepts. Goldsby and Basadur present students with a creative and practical approach to problem-finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams organize key concepts, making them easily accessible to readers. The book also offers methodologies from the design field to help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. The authors focus on four areas of design-centered entrepreneurship, including: An introduction and overview of creative problem-solving and the skills and tools utilized in the entrepreneurial process Customer problem definition and solution formulation A "go to market" strategy On-going problem solving capability The text concludes with guidelines entrepreneurs should consider as they build their business. It will be a valuable resource for all students of entrepreneurship, as well as practitioners looking for a more creative approach to generating entrepreneurial ideas and solutions. A companion website provides additional support for students and instructors.